When revenue targets are set in isolation, they rarely hit their mark. The CRO wants double-digit growth, the CFO needs margin efficiency, and marketing is held to lead volume regardless of quality. What results is not alignment, but friction—costly, invisible, and compounding friction. Misaligned revenue targets are more than a strategic miss. They erode trust, drain productivity, and quietly undercut growth.
It’s time to look beneath the surface and ask: what is the true cost of setting goals that don’t align across your go-to-market teams?

Revenue Operations is often mistaken as just a reporting function or a dashboard generator. But in reality, RevOps can be the strategic core of your entire GTM engine. When deals stall, prospects disappear, or targets slip out of reach, the root cause is rarely just poor sales performance. More often, it's a breakdown in the systems, insights, and alignment that should have prevented those outcomes from happening in the first place.

Quarterly business reviews and revenue deep dives are staples in most go-to-market organizations, yet too often they fall flat. Instead of uncovering insights, they devolve into data dumps and finger-pointing. Instead of aligning teams, they generate more confusion. If you’re in RevOps or revenue leadership, it’s time to rethink your approach. A well-run revenue deep dive isn’t just about analysis—it’s about creating a launchpad for action.