Growth Hacking with Tech

Pragma Studio had ambitious plans to expand its operations into Europe, a new and competitive market. However, the challenge was significant: the sales team consisted of just one person, tasked with the monumental goal of breaking into an entirely new region. Despite these limitations, the company was determined to make its mark and knew that leveraging technology and a strategic approach would be essential for success.

The solution began with the implementation of Apollo.io, a powerful lead generation tool. This technology allowed the salesperson to quickly identify and build a robust database of potential leads, creating the foundation for targeted outreach. To maximize engagement, a series of outbound cold email sequences were developed, designed to spark interest and book demos with prospective clients. This streamlined and scalable approach enabled the salesperson to achieve results far beyond what traditional methods could deliver.

The results spoke for themselves. In a short period, Pragma Studio built a database of over 8,000 qualified leads. This led to the scheduling of 15 product demos per week—a remarkable achievement for a single salesperson. Even more impressive, these efforts translated into two closed deals per month, providing a steady foothold in the European market. By combining smart tools with a focused strategy, Pragma Studio turned a daunting challenge into a story of consistent progress and measurable success.

Today, Pragma Studio is well on its way to establishing a strong presence in Europe. Their journey highlights the power of leveraging technology and targeted strategies to unlock growth, even when resources are limited. With a proven system in place, they are poised to continue building momentum and achieving their expansion goals.